Rural India Is Outgrowing the Cities. Your Media Plan Probably Has Not Caught Up
Rural FMCG demand has outpaced urban for seven straight quarters. The media mix that reaches those buyers looks nothing like a metro plan.
Rural Marketing
Village branding, wall painting and deep-market outreach.
Expanding a Dealer Network in Tier-2 India: What Actually Slows It Down
Most dealer expansion plans fail on execution, not strategy. The four constraints that decide how fast a network can actually grow.
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